A client with no existing ad infrastructure. We create everything from scratch: Google Ads accounts, Meta Business Manager, payment profiles, conversion tracking, and permissions - then build and launch the first campaign.
A client who already has ad accounts, payment methods, permissions, and tracking in place. They only need a new campaign built - e.g. a new property development launching under an existing advertiser.
Here's what goes into setting up a new medium-complexity advertiser from scratch, including the first campaign build.
| Activity | Hours |
|---|---|
| Google Ads account creation & billing | 2.5h |
| Meta Business Manager & pixel setup | 2h |
| Performance Max / display account setup | 1h |
| Payment profiles & approvals | 1h |
| Conversion tracking setup | 1.5h |
| Column setups & permissions | 0.5h |
| Ad tech coordination & oversight | 1.5h |
| Foundation subtotal | 10h |
| Activity | Hours |
|---|---|
| Creative upload & ad formatting | 2h |
| Audience & targeting build | 1.5h |
| Campaign structure & bidding strategy | 1h |
| QA & go-live checks | 0.5h |
| Tracking QA & sign-off | 0.5h |
| Campaign build subtotal | 5.5h |
Setup fees cover one campaign per platform (e.g. Harbour Sorrento = 1 Meta campaign + 1 Search campaign + 1 PMAX campaign). Additional concurrent campaigns for the same client are scoped as a separate New Campaign fee.
| Digital Spend | Simple | Eff % | Medium | Eff % | Advanced | Eff % |
|---|
Fee = greater of floor or degressive % of digital spend. Higher tiers include a small complexity surcharge reflecting additional platforms and management effort.
Higher tiers involve more platforms, more complex tracking, and more ongoing optimisation work.
From receipt of a completed brief and all required access/information. Includes account creation, tracking implementation, and first campaign launch.
From receipt of a completed brief. Foundations are already in place, so we move faster on campaign builds for existing advertisers.
Every client gets a real-time performance dashboard - always up to date, accessible any time. We don't produce manual periodic reports. Dashboards are the single source of truth for campaign performance.
Each setup fee covers one campaign per platform (e.g. 1 Meta campaign + 1 Search campaign + 1 PMAX campaign). Additional concurrent campaigns are scoped and quoted separately as a New Campaign fee.
Need something live within 4 hours, or work done outside business hours (9am-5pm AWST, Mon-Fri)? Available where capacity allows, with a 50% surcharge on the applicable setup fee.
Client provides creative assets (imagery, video, brand guidelines) and ad copy. We handle asset sizing and platform-specific adaptation. Where approved, we can leverage AI tools to assist with copy generation and variations.
Dedicated Slack channel (or preferred method). Regular optimisation updates and proactive performance insights. Direct access to the team managing your campaigns.
Engagement scope is agreed and signed upfront based on this pricing framework. Each client's complexity tier and expected spend range is confirmed before work begins.
A single monthly invoice containing:
Base floor retainer for each active client for the current month.
Percentage-of-spend component calculated from actual media spend in the prior month. Spend figures are extracted from each ad platform no earlier than 3 days after month-end to allow platform reporting to finalise and reconcile.
Payment is due within 14 days of invoice date.
New Advertiser and New Campaign setup fees are invoiced separately upon completion of each setup. These are one-off charges, not recurring.
All media spend is paid directly to the ad platforms. Your credit card is on the ad accounts, and you maintain full ownership and transparency of spend at all times.
All ad platform accounts are owned by you. Full ownership of all campaign data, audience data, conversion data, and performance history at all times.
Upon departure, full access to everything - ad accounts, dashboards, campaign data. Nothing withheld or deleted. Clean handover within 10 business days.
Campaign structures, ad copy, audience configurations, and bidding strategies are yours to keep - perpetual, irrevocable licence.
Underlying methodologies, frameworks, and tools remain ours - but everything built for your campaigns belongs to you.
| Term | Detail |
|---|---|
| Urgency / After-Hours | Expedited setup (within 4 hours) or after-hours work attracts a 50% surcharge. Subject to availability. |
| Business Hours | 9:00am - 5:00pm Perth time (AWST), Monday to Friday, excluding WA public holidays. |
| Dedicated Projects | Distinct projects outside ongoing campaign management (e.g. website migration, CRM integration) are scoped and quoted separately. |
| Channel Exclusivity | Exclusive provider for paid search and paid social channels. Programmatic, BVOD, and traditional media are not affected. |
| Termination | Either party may terminate with 10 business days written notice. Full data handover guaranteed. |
| Confidentiality | Both parties keep all business information, campaign data, and strategy confidential. |
| Liability | Not liable for ad platform changes or campaign performance outcomes. Aggregate liability capped at 1 month of fees. |
| Governing Law | Western Australia. |
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